0.1. Market philosophy & development plan

Premise 1. That there have always been people below the highest levels of the socio-economic scale
Premise 2. That there will always be people below the highest levels of the socio-economic scale
Premise 3. That the number of people below the highest levels of the socio-economic scale is increasing
Premise 4. That the financial market largely has not provided services to people at below the highest levels of the socio-economic scale
With the above in mind it is the intent of Alternative Choice to provide financial services to the people below the highest levels of the socio-economic scale
The financial sector has not developed strategies to provide services for people below the highest levels of the socio-economic scale due to perceptions of the sociological acceptability of necessary changes in business practice because of different risk elements and influences
Alternative Choice will develop strategies and adapt business practice to make possible the provision of services to people below the highest levels of the socio-economic scale.
Alternative Choice will also try to influence the main stream financial institutions and legislative bodies to review and possibly modify some of their preconceptions of market sector